Sales at Brookstone and at Sharper Image have been falling dramatically of late. For eight weeks ending June 25, Brookstone total sales fell 10.8 percent compared with the previous year. Sharper Image reported several months of poor sales with a 9 percent decrease in June.

Sharper Image’s downturn in sales started just after it began getting bad press regarding its Ionic Breeze air purifier. Consumer Reports magazine wrote the Ionic Breeze fails to significantly clean air & may also expose users to potentially harmful ozone levels. Brookstone, which has its own ionic air purifier, may be experiencing the loss of sales due simply to association.

Share This